Ai Factory

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

Client: T+W Johannesburg, South Africa.
WIP visualisation of the TVC storyboard.

A first person POV that breaks through floor after floor, journeying through the tumultuous worlds of telecom banking.

ROLE: concept, art direction, midjourney

The treatment visually juxtaposes our POV of old bureaucratic banking with STC’s new ebanking.

POV breaks through a Bearish (think: finance) opulent bath, where the rich want in on the STC banking app.

POV breaks through a Bearish (think: finance) opulent bath, where the rich want in on the STC banking app.

POV eventually breaks through to the holy grail: A welcoming future for STC Banking service.

The treatment also reinterprets STC’s spacial branding to go hand-in-hand with its minimalistic new app.

Two girls in a car try to better understand men, family and themselves one drive at a time. Comedy skit series, 5 mins.

ROLE: concept, art direction, midjourney

We’ve cultivated episodic opportunities for branded product placement to encourage sponsorship.

We’ve harnessed the backseat for celebrity cameos.

We’ve designed live segments to connect with viewers.

Sneak peek at wardrobe look & feel - slightly vintage, bright with a summery yellow.

The treatment comes with thematic episodes, e.g. focused on a woman’s freedom to travel solo.

We’ve designed opportunities for destination sponsorship, e.g. Egypt Tourism Authoriy (ETA).

Two girls in a car try to better understand men, family and themselves one drive at a time. Comedy skit series, 5 mins.

ROLE: concept, art direction, midjourney

Scene visualizaton using Midjourney: Retro yellow set of Saudi’s first Lay’s commercial.

Execution as directed by Maged Nassar x Good People.

Scene visualizaton using Midjourney: Industrial corridor with workers building Saudi’s first KFC venue.

Execution as directed by Maged Nassar x Good People.

Scene visualizaton using Midjourney: Supermarket aisle packed withLay’s yellow packaging.

Execution as directed by Maged Nassar x Good People.